In Virality we Trust! The Quest for Authenticity in Digital Diplomacy

The Studium and the Punctum Virality in is the new black in digital diplomacy, and rightly so, one may add! For Ministers of Foreign Affairs (MFA) and embassies, being on social media is no longer only about presence and networking, but about standing out through the virality of their messages. Creating content that is shared exponentially on social media, in a very short timeframe, with multiple levels of reactions from a mosaic of audiences is, to put is simply, ‘pure gold’ from a communicational perspective. Virality allows digital diplomats to step out of their immediate ‘bubble’ and reach out to unfamiliar audiences, showcase their position on important policy issues or normative claims

Prof. Corneliu Bjola

I'm an Oxford scholar seeking to make sense of "unknown unknowns" in international diplomacy, a data viz. aficionado, and an unrepentant Big Lebowski fan ("lotta ins, lotta outs, lotta what-have-you's..").

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