Unpacking the Role of Images in Digital Diplomacy

There is little doubt that images are becoming increasingly popular in online communication, in general, and digital diplomacy, in particular. Visual content helps maximize the reach and engagement of the online message as users do tend to spend more time looking at images than they do reading text on a webpage. Partly this is a reaction to the problem of information overload amplified by the rise of social media, but cognitive factors cannot be ignored either. Studies show that people possess the capacity to retain visual information better than text as our brains work much better as image rather than word processors. Most importantly, images exhibit a unique ability to evoke strong emotion

Prof. Corneliu Bjola

I'm an Oxford scholar seeking to make sense of "unknown unknowns" in international diplomacy, a data viz. aficionado, and an unrepentant Big Lebowski fan ("lotta ins, lotta outs, lotta what-have-you's..").

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