Digital Diplomacy and the "Bubble Effect": the NATO Scenario

Measuring the impact of digital diplomacy using quantitative metrics (number of followers, retweets, shares, likes and so on) has become a general practice among MFAs and for good reasons. Quantitative indicators allow MFAs to see how far their message travels online (via the number of followers), how well is received by the target audience (via the number of shares and likes) and how deep it resonates with online communities (via the number of retweets). More sophisticated techniques calculate the lifespans of tweets, determine differences in interaction when posts are in local languages, and compare and contrast the success of various digital diplomacy campaigns. While these methods do no

Prof. Corneliu Bjola

I'm an Oxford scholar seeking to make sense of "unknown unknowns" in international diplomacy, a data viz. aficionado, and an unrepentant Big Lebowski fan ("lotta ins, lotta outs, lotta what-have-you's..").

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